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App Localization: Where to Start | App Localization| Wagner Consulting Quality | Wagner Translation | Wagner Quality team work | Wagner Localization | Quality Translation | Quality Proofreading | Wagner Localization Services

App localization is considered essential to enter some specific markets, as it helps business growth. Some businesses adopt the localization early on and consider it a vital factor for app marketing strategy. The localization process speeds up entrance in new markets as it helps products to overcome cultural barriers and adapt easily, and frequently, companies that focus on localization see improvements in their business and market shares.

So where do you start? The best approach for your app marketing efforts is by asking a few questions like:

  • Where? (Targeted market).
  • What? (Product to be localized).
  • How? (Method of executing your localization plan).

The decision of targeted market!

The first thing to decide in a Localization plan is in which country you need to localize. Why is it necessary to choose between markets when your app marketing strategy includes localization? As you are well aware of the fact that localization is not free of cost, so like other activities, you should have a well-planned localization plan and it must be part of your app marketing strategy along with its KPIs. By carrying out market research you can set your targets as well as objectives and desired outcomes, likewise you can get an overview of the competition in your targeted markets.

Decision of What to Localize

Localization is not only translating the text of the app into a different language, there is much more to do. Localization involves many aspects including your budget and capacity for localization. English is not a native language in many countries but is very common and used heavily. App store localization has to fulfill user expectations beyond the language, as it should aim to engage users rather than just serve as an “install-use-remove” app.

There are markets where users click on the banner, share Facebook posts, or tweet if it is in their native language. The rule is not strict, yet it only applies some of the times, sometimes localized ads give great results as compared with the English ones and vice versa. Images and photos can transmit strong messages and influence people, therefore is highly recommended to select these with great care while designing ads for particular territories, making sure the publications have positive effects in the market.

iOS or Android, Decide How to Localize?

For iOS app, there is an App Store, but the story of Android is entirely different. There are many stores where you can launch the app and many countries have their favorite. Localization is a key factor for success in your mobile app. So, respect it the way it deserves in your marketing efforts. To make your app successful worldwide, you need to think about the different cultures around the world.

Thanks to app localization, the market is becoming greater than it was before. If you have an app in English and you get it translated into languages like Korean and Chinese, you can make your app content visible to nearly 60 percent of the mobile users. Do not stop by translating in just a few languages! App localization delivers an experience and content to users in way that considers the region where they live, their way of communication and their interest. It is about enhancing your app users’ satisfaction providing content that suits them. By implementing your app localization as a business strategy, your global visibility gets maximized and downloads are increased.

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Localization Division at Wagner Consulting
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