fShare

Tweet

Copy is undeniably everywhere, brands hire skilled copywriters to create blogs, advertisements, product descriptions, catalogs, brochures, websites and even so, tweets, Facebook posts, and Instagram captions.

Copywriting is the art of influential writing, this is delivering words that will get people to take action, buy your product, explore your webpage, subscribe, you name it; but not only that, it is one of the activities that will help your business success as it combines writing, psychology and sales.

In the last years, with the growth of internet users, viral content, influences, and social media, companies are discovering the importance of words when connecting with their customers.

Normally when using copywriting techniques in your texts you can convince your audience or target market to take action, this means to buy your products, sign up for your course, newsletter, e-mail notification or share your content, blogs, video and other on social networks. You can also transmit your messages accurately, this means being precise on the message you want to communicate, highlighting what really interests your potential customers. With copywriting you can also make your communication stand out above the rest, sometimes becoming viral. Additionally, you can give your brand a unique and unrepeatable voice.

Advertising has a lot to do with copywriting, the key to successful copywriting for advertising involves understanding your target audience, anticipating their thoughts, and meeting their needs.

According to the Advertising Association of the UK, advertising is a means of communication with the users of a product or service. Advertisements are messages paid by those who send them and are intended to inform or influence people who receive them.

Advertising is always present everywhere, no matter where you go there will always be something promoting a product or service, it is so common that sometimes people may not be aware of it. Advertising uses every possible media to get its message through, it can do it via television, printed and online newspapers, magazines, journals, radio, press, internet, direct selling, hoardings, mailers, contests, sponsorships, posters, clothes, events, endorsements and more the list is expanding with so many possibilities on the internet.

The advertisement industry is a growing one with local and global companies that advertise, agencies that create the advertisements, media that carries the ads, and house of people like copywriters, proofreaders, editors, visualizers, brand managers, researchers, creative heads and designers who take it to the final customer or receiver.

Normally companies whose main activity does not encompass advertisement hire an advertising agency which take over the challenge and convert the ideas and concepts to create the visuals, text, layouts and themes to communicate with the target audience. Here is when copywriting takes on a major role.

In agencies, copywriters work alongside an art or advertising director within the creative department of an advertising media or agency. Jointly they work to conceive, develop and produce effective advertising campaigns. In this group work, copywriters provide the written words often referred as copy - that is where the copywriter name comes from- for an advertising campaign, while the art or advertising director will deal mainly with the visual images.

Copy aim as advertisement can take many form and be executed in many different ways some of those are the creation headlines, slogans, catchphrases, straplines and body copy for print advertising and brochures. Also it takes the form of web advertising, social media and mobile applications, scripts for radio jingles and TV commercials.

Copywriter is a tool that requires quality over quantity, no matter what technique to deliver a certain message you are using, it can be video, audio or text, the copy should be crafted to speak for the larger purpose of a brand. Most major brands have a tagline that simply resonates with their target consumer that is used across mediums, have you heard of “just do it”? this is what we mean. Rather than just trying to come up with a variety of different taglines or headlines, companies must develop copy that can be used in a variety of ways through an integrated marketing and advertising strategy.

At Wagner, we excel at this task, every copywriting project begins with the analysis of your company, your objectives and your consumers, then our copywriters translate into words the value of your business in a way customers are attracted and retained. The results are not only higher conversion rates and leads, but also building and audience, evoking positive emotions and developing a solid reputation.

Do not forget to visit our blog and read more about the advantages to have a copywriting team, our division here at Wagner Consulting International and more.