The sole aim of a Press Release is to provide writers/bloggers/journalists with the key information they need to research and write stories or articles of their own which will promote your not only your site but your business, products & services.
This promotion is for free and the journalist benefits from a good news story. It is a win-win situation that helps you build brand awareness or strengthen your reputation.
A Press Release that is likely to be successful in achieving its aim is by necessity quite structured, following a pre-determined format and containing particular facts and information ordered quite specifically to make the prospective writer's job easier.
The question sometimes is if it should be published on your own site or on others. Actually, both approaches are valid, as long as you are very strategic about targeting your content. But have in mind that posting your Press Releases to your own site only furthers the release’s reach, and adds to brand association around good news.
A good strategy is to work first on building better content on-site but if there is an opportunity to use the domain authority of another site to improve your own site, then that can obviously be of value too, especially if you are trying to build the strength of your own domain.
The key is to target the content you develop for each and never use the same content for both.
A space for each purpose
While most content you add or edit on your website will be "Basic" content, using "News" content will allow you to take advantage of a few additional features particularly suited for Press Releases, Op-Eds, Speeches, and other sections that would have new content added frequently.
The thing about this page on your site is it acts somewhat like a blog, depending on how often you’re mentioned and how many Press Releases you do. It allows you to keep even more content fresh, which we’ve learned is only a good thing, and helps build your links.
And remember to keep separated your actual blogs from your PRs. This way, you won’t split the power of a given keyword term and readers won’t get confused.
With the Press Releases, if you have the "In the Press" page mentioned above, you can also use internal links. Make sure all of them have links back to the appropriate keywords on pages for all. This will insure if someone posts them, that your links are most likely to be there and come back to you.
In this SMPR (Social Media Press Release) page you might have your latest YouTube videos, a Twitter feed, a Facebook feed, recent Instagram photos, reviews, and contact buttons for everything (email signups, blog RSS, Google+, LinkedIn, etc.)
A good media section on your website shows the media that you are a serious player. And it increases their goodwill towards you, because you’re making their lives easier. Having a confused press section or worse, no press section at all, can make you look like small-fry.
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If you wish to receive a detailed offer on or consultation on Marketing related, Copywriting or Writing solutions provided by Wagner Consulting, then please feel free to contact our Sales Team, who will gladly assist you. Copywriting Division at Wagner Consulting Phone: US: (718) 838 9533 (English speaking) US: (917) 725 3145 (Spanish speaking) EU: (718) 618 4268 E-Mail:This email address is being protected from spambots. You need JavaScript enabled to view it. |
