fShare

Tweet

In order to ensure your corporate video reflects the values of your company, certain steps should be followed. A corporate video is, by far, the main presentation letter of a firm, the opportunity to tell the world (especially the target audiences and financial partners) in a summarized way who you are, what you do and why your existence matters. So, make sure you have it right.

• Don’t do a long corporate video.

The public has little time. And, when surfing the Internet, even less: Little capacity for attention and concentration. And there is saturation of messages and alternatives. An original corporate video should be short. About 5 minutes, or even less, is enough.

• Take time to analyze what you want to share with your audience.

If you do not know what you want to tell, you won’t do it well. Analyze with your audiovisual production company what your goals are and how you want to capture them on screen, what you want to tell and how. Prepare a detailed script with them.

• Let the creativity flow.

The more creative and unique the way you share the message, the more you will attract attention of your possible costumers.

• Think well about what you want to record and what not.

Sometimes, companies do not want to record part of the production process, or facilities, for reasons of confidentiality. Keep this in mind and prepare with your producer what to record.

• Trust the translators.

A professional translator is a specialist in the languages ​​he translates and has experience in writing texts that sound good when spoken. We work with the best. You can help with the technical terms.

• Present a detailed budget.

This way you can see how the money is invested, how much each thing costs and what is included in your production. Avoid general or non-itemized budgets, because you would contract blindly. Use our online budget calculator to have an approximate orientation.

• Agree with your producer a roadmap.

As a "timeline", it details the approximate dates for each phase. That way you will always know where you are and how much is missing. Be careful about setting the deadlines too much, because the result tends to get worse.

• Stay away from a technical language.

An audiovisual presentation or a company video must use a commercial, didactic and simple language. Only highly specialized product videos use a technical language and with care.

• Use the best resources you can get.

The better the quality of the equipment, the better will be the results. If you want to have a quality video, you must be certain you have a good equipment to help you out.

• Invest in a good Post-Production.

A great corporate (or other) video highlights a mediocre one in effects, headers and 3D intros. A good Post-Production improves the video, positively impacts your client and differentiates you from your competition.