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Everyone knows that social media is now a big part of our lives, as technology allows us more tools to keep in touch with friends, family and even help us to reach out new products and services. With the help of modern phones and tablets, this experience is as comfortable as ever these days. But social media usually has been seen through the eyes of the casual user, but what about those who use social media to either boost a business or a personal brand?

Even freelancers have to face the reality of continuity and originality when it comes to their posts, which is no easy feat, considering that they depend highly on target traffic to maintain relevance and even get new followers that can translate into more potential consumers. If you hit a brick wall, here are a few tips to keep in mind that can help you boost your social media profiles:

Keep track of what´s trending and use it to your advantage

To successfully run a brand social media page or profile it will normally take a combination of skills and tools, for example, design, time tracking, quality photo selection, tag management, metrics, etc. However, ignoring what is considered trending just to appease your style or template may that one aspect that is holding your brand back. Do some research and stay up to date on what tools or apps are boosting your competition ahead.

Make use of all of the functions that an app can offer you

If you look at Instagram, the app at first sight may seem to just offer the option of sharing pictures and videos with retro like filters and stickers, but, if you take notice of influential profiles that get hundreds of followers a day, they use all of the resources that it can offer. For instance, you can find that most apps have the "Stories" feature as a common tooland the most effective way some brands have been using this feature is by posting dynamic or interactive content. Mini games, quizzes, puzzles, contests, opinion polls, you can get your consumers involved directly with the brand in fun ways that can keep them interested and coming back for more. In other words, get out of your comfort zone and explore every inch of the app, you may be surprised in what you may find that can help you.

Don´t be afraid to make changes

Just because you made it, it doesn´t mean it´s perfect. Take a moment to look at your profiles in detail and take note on what can you do to improve them. The profile you create must be to your liking and it has to show that you are willing to make changes that and take extra steps in order for others to share the same appreciation that you hold it. This can be a great number of factors, it may be the design, the text styles, using the wrong tags, the writing and content development or it may even be the timing of your posting. While this can go hand in hand with our first point and how crowd sourcing and market research will provide a better insight for you, it will never hurt to take a closer look and find new ways to make changes that can inspire you to be even more creative and be more entertaining for your followers.

You don´t have to do everything yourself

There´s no shame in admitting that you have reached a point that you don´t know what to post anymore. There are professionals in all sorts of areas that can help you create and improve content to make your brand shine and boost its potential. Graphic designers can help you with creating templates in line with your brands image, community managers will give you a hand in creating new strategies on posting, SEO writers will provide knowledge that will help your brand through the use of new tags to make your profile more noticeable.

 

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     If you wish to receive a detailed offer or consultation on Social Media services provided by Wagner Consulting, then please feel free to contact our Sales Team, who will gladly assist you.

     Social Media Division at Wagner Consulting
Phone:
US: (718) 838 9533 (English speaking)
US: (917) 725 3145 (Spanish speaking)
EU: (718) 618 4268

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