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These days, sales letters are incredibly effective. If people are really interested in your product, they want to find out everything they can. Having all of that information in one place, like in a sales letter, is beneficial for businesses and consumers alike. With the boom and compelling nature of video in the marketplace, video sales letters have become very popular each day.

In fact, today, video sales letters are the medium of choice for anyone with a product or service to sell. But what is a video sales letter? And more importantly, do they really work?

A sales letter is a marketing asset that help to persuade a target audience to purchase a specific product or service.

Originally, it was a physical letter, no less than ten pages long. The idea was that it replaced the door-to-door salesman in selling potential customers on all the details and benefits of a particular product.

While physical sales letters do still exist, today you’re more likely to see virtual versions, like a dedicated website or landing page, or, the latest evolution in this form of marketing: the sales video.

Video sales letters replace written sales copy with a video exploring a problem and introducing a particular product or service as the solution.

Here some tips to make your own video letter sales:

  1. Create Attention. The opening should shock or surprise viewers. You want to grab their attention and hint at what’s to come.
  1. Highlight the problem. What problem does your audience face that your service or product solves? Highlight the issue here and use any facts, stats, or quotes.
  1. Speak to the audience on an emotional level. Focus on the pain point, and relate to your audience by sharing an emotional story and detailing your personal experience with the problem.
  1. Gently introduce your solution. This shouldn’t be a hard sell. You want to show people you can help, without pushing too much.
  1. Establish credibility. Position yourself as a trustworthy authority. You can mention your credentials here, but try to avoid looking like you’re bragging.
  1. Provide proof. You can’t expect your viewers to simply take your word for it that your product works, you need to demonstrate it. You can do this with customer testimonials, statistics, or anything that can convince your audience
  1. Encourage action. This is where you make your call to action. You can also incentivize or create scarcity. Bonuses, discounts, limited availability, or a limited time offer can all help convince buyers to act now.
  1. Close by summarizing the benefits of your product or service, and reinforce the reasons viewers should buy now. You want to briefly reiterate the action you want them to take, and why, where, and how to do it.
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If you wish to receive a detailed offer or consultation on Audio & Media services provided by Wagner Consulting, then please feel free to contact our Sales Team, who will gladly assist you.

Audio & Media Division at Wagner Consulting

Phone:
US: (718) 838 9533 (English speaking)
US: (917) 725 3145 (Spanish speaking)
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