The final purpose of copywriting is to get people to follow a certain action. This is known as conversion. In the marketing world, copywriting refers to all content created for marketing outside the content marketing plan.
Nowadays, the market is very much overcrowded and everyone has the power to create content, so getting to convert people becomes even a bigger challenge. The high volume of content can be overwhelming for the audience.
In order to catch people’s attention and connect with them, the copy must be purposeful and include a call to action that will get people to convert. Copy is present everywhere, from brochures, websites, advertisements, emails and more. All of this material follow the purpose of building brand familiarity, conveying a message and, evidently, eliciting an action.
Throughout the years, different studies have found that there is power in words. Therefore, when chosen carefully, they are an effective tool to deliver messages.
There are some terms that are key to convert audiences. Different studies have shown that certain terms have more power when it comes to changing the clients’ mind and making them opt to acquire a product or service. Some of them are:
- Terms to imply exclusivity:
- Members only
- Exclusive offers
- Become an insider
- Ask for an invitation
- Terms to imply scarcity:
- Today only
- Limited offer
- Sale ends soon
- Only 10 available
- Terms for shareable content:
- Tell us
- Discover
- Find out
- Share
Search Engine Optimization (SEO)
Another important part of copywriting is positioning online, which is why SEO is a must. It is the way to getting traffic from organic or editorial search results on search engines. It refers to how good your content can rank when someone types in a keyword related to it in a search engine. There are different factors that are linked to optimization, including:
- Content quality
The content that provides value to the audience. You can either present information of value, something that cannot be found somewhere else, an original guideline or recipe, etc.
- Keyword research
Look for the type of words you want people to use when doing a research on a certain engine. The words they will use to arrive at your website and to your content.
- Use of keywords
Be consistent with the keywords you want to use frequently in your website. Simply put, the more relevant words are included on your quality content present on your site, the easier it will be for your customers to reach your website. Keywords connect the content online, so introducing these terms throughout your content will help the connection be more effective.
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If you wish to receive a detailed offer on or consultation on Copywriting solutions provided by Wagner Consulting, then please feel free to contact our Sales Team, who will gladly assist you. Copywriting Division at Wagner Consulting Phone: US: (718) 838 9533 (English speaking) US: (917) 725 3145 (Spanish speaking) EU: (718) 618 4268 E-Mail:This email address is being protected from spambots. You need JavaScript enabled to view it. |
