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Wagner´s translation and localization service for the automotive industry

When it comes to cars, most people like it fast! A car is a very complex machine that has become an integral part in everyone´s life nowadays. But what most people don´t know is the complex system behind a car, from electronic to engines.

Even less known is the complex process of creating a car for a specific market. Now take an American or German car brand, producing their automotive in Germany, selling it to Japan. How does a Japanese person understand the German manual, or read the German display? Not at all – as the content is being translated into Japanese, and the display is being localized to Japanese. So, the target audience will have a local feel for the car, it´s manual and everything surrounding it.

When it comes to such demanding work, Wagner is a reliable partner for the automotive industry as well as automotive suppliers. Both translations and localizations are being handled by Wagner on a weekly basis. In June 2017, we had the pleasure of starting to provide our solutions to one of the most renowned global automotive manufacturers through a partner, delivering them our solutions for their brochures, technical manuals and internal technical data. We mainly started out with translations and localization solutions from German and English into the Asian languages, among them Japanese.

Large corporations such as this one not only have their own internal linguistic quality assurance division, but are also working with their own Computer Assisted Translation Tools (CAT). In this case did the manufacturer choose to work with Star Transit. CAT tools are a useful way to help the Language Service Provider (LSP) to maintain consistency in terminology and to assist the translator by recognizing terminology and segments, making it easier to carry out translation work.

Working for such a challenging client means to not only apply precision to our work, but also adapting to their language flow and terminology, keeping in mind existing terms being used or preferred terms to be applied.

Approach

In general translation and localization solutions should be carried out by field experts, who know the industry as well as the language and tone used. It is important that the final product is fine tuned to the target audience, hence the translation or localization for a marketing document will be less complex to understand than targeting engineers within the firm, receiving a translated technical data sheet.

Consistency

The development of this industry over the years has been fast, keeping the communication needs challenging as well. Some automotive manufacturers maintain their own terminology lists or glossaries, outlining exactly what terms shall be used, and how these terms shall be applied.

Automotive manufacturers might work in the same industry, yet use different terminology (preferences).

Topics

Being a partner for the automotive industry and its associated suppliers means we have to not only be professional, fast and precise, but also able to translate & localize a variety of texts. Some of the texts we recently translated contain:

• Technical documentation
• Product information, brochures and guidelines
• Website content
• Contracts and other legal agreements
• Training information, including education course materials
• Catalogues
• Diagnosis and maintenance instructions
• Marketing materials/ trade show documents
• Press releases
• Electronic databases

Quality Standards

The Automotive Industry prides themselves in applying highest standards and being leading in technology. Wagner is proud to be part of professional organizations, keeping up a high industry standard in our organization as well as being ISO certified. With our own training and education division are we focusing on developing further our standards and invest into our colleagues, resulting in better work flows and a high performance level within Wagner.