Instagram talk through images – Secure international travel audience
I`ve recently attended a wedding in Austria and had the pleasure of visiting a lot of local hotels, Gasthöfe (restaurants) and other exquisite travel hotspots like a romantic little “Versperplatzl” on the Alm (up the beautiful Austrian alps). While this is not the first time I`m doing such an excursion to understand our client´s need, it was certainly a very special one this time, as what I´ve learnt in this remote area, that we can apply to further improve our solutions to serve our clients even better, helping them to grow their business further by attracting new travelers and helping them sell more.
While visiting new places, I always try to learn as much about the needs of potential clients as possible, making sure that we can develop or adapt our solutions to meet the current market demand, or introduce our solutions to assist them in their daily challenges. We have recently published a similar article about TravelPoint showing what unique tools we are able to develop, helping our client to multiply their efforts and winning new market shares.
During my visit in a small little town, I could talk to a few hoteliers about their needs, requirements and the current situation they are being faced with regards to attracting hotel guests, generating bookings and winning international travelers. This helped me in getting some valuable insight information of the Austrian tourism industry.
The region I`ve visited is a very romantic little area not too far from Salzburg, and close to Bischofshofen, a world-known place for ski jumping. Therefore, I was not surprised learning about professional winter sport teams visiting the nearby hotels on a regular basis. The environment in this area is benefiting professional athletes by giving them access to great training grounds and modern equipment.
But also, a lot of “normal” tourists enjoy visiting this region.
During the summer, the area is widely known for great hiking paths as well as a wide variety of sport options such as tennis, paragliding and climbing.
During my interaction with these local experts of tourism and travel, I could learn more about the needs a hotelier nowadays has, especially not being part of a big hotel chain. I learnt about the huge effort hotels put into marketing and the challenges they are being faced with, from bonding with existing clients to maintaining an open channel in multiple languages. I learnt that Instagram is a great way for remote places to get travel recommendations from other visitors’ due to images being shared, allowing us to find the conclusion that globalization and localization solutions may help small and medium hotels in their activities from client retention to marketing.
Challenges Of Small And Medium Hotels
Small and medium hotels are often very much dependable of booking sites, while they have problems to maintain existing client relationships to foreign travelers’ due to language barriers, or due to assuming the costs are too much for maintaining a marketing activity to such clients.
Keeping travelers happy has a huge marketing boost nowadays due to social media. Having customers share their experience and stories to a wide audience, will help hotels generate awareness and customers through new ways. Engaging with such customers is an important first step of developing a large customer base, making sure that recommendations and deals are developed and being shared through social media channels and email newsletters.
Many hoteliers told me that for smaller hotels it is not cost-effective to have large marketing efforts, as the costs will be too high. Their marketing refers to cooperating mainly with booking sites, being responsible for most of their bookings, putting hotels in a position of being highly dependent on such sites.
Marketing & Localization Solutions By Wagner
Developing a client base is important, and certainly does not need to cost a lot. By entrusting Wagner with their needs, hotels can benefit of:
- Friendly & Professional multilingual online staff available 24-7
- Content creation
- Translation & Localization Solutions
- Marketing Support (Newsletters, Deals, Social Media)
- And More
Wagner Consulting has helped firm in the tourism industry with localizations from German, English, French, Spanish, Italian to Arabic, Chinese, Russian, German, Italian, Spanish and many more languages. Further to the traditional localization solutions, are we handling newsletter and marketing activities for around 1.0 Mio recipients per month at the moment.
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If you wish to receive a detailed offer or consultation on Wagner Consulting´s solutions tailored to the travel & tourism industry, then please feel free to contact our Sales Team, who will gladly assist you. Travel & Tourism Practice Division at Wagner Consulting |
If you wish to speak to someone in your area, please send us an email with your request and one of our colleagues will get back to you.
