Corporate Identity guidelines help identify a brand. To create that reminder on customers, it is very important that all messages sent by a company are recognized as part of the brand.Besides the internal rules for Corporate Image (use and applicability of the logo, colors, texts location, formats, etc), an Identity Manual also involves all the communication guidelines that comprise the tone and message objectives, type of content, use of keywords and the conceptual approach.
All these corporate elements are set after doing a marketing analysis and elaborating a global communications strategy about a company and its product or service. As a result, these criteria bring its own personality to a company.
At Wagner Consulting, we can help you create your Corporate Identity and its guidelines. We have professionals in Communication and Advertising fields, who are marketing strategists and have experience in public and private communications worldwide. We know how to create the voice of your company and how to use it to convey your messages to your audience.
