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So, you have a website with plenty of traffic and, in fact, you are among the first Google results. Your marketing strategies seem to be working, you are happy with the agency that manages your digital presence but there is something lacking. People get to your landing page but don’t take action. What else can be done?
Well, maybe those potential clients don’t convert because once in your business portal, they don’t find something valuable. You know, the thing that makes you different from others by providing a useful insight of the industry. The kind of content that guarantees your knowledge and expertise in the field, or to put in just one word, your leadership.
An e-Book could be the answer. This document will provide readers with further detail of your field. An e-Book can effectively engage your audience. It’s a tool to help your clients with a particular issue, and is written in a friendly, easy-to-understand way.
Now you have their attention for all other purposes.
But writing is not your strenght, or your agency’s (not all marketing companies can also offer high-quality writing of books). You need to find someone with the skills to develop your book. You need a Ghostwriter.
A ghostwriter is someone who will do the actual writing for you, yet who forgoes all the copyrights to the work in exchange for payment. So the ghost does the writing, and your name goes on the book cover as the author.

Why you should hire a Ghostwriter
1) Professional results. One of the reasons it takes so long for many people to write a book is that the process of writing itself is very complicated and difficult to learn. And the results are not quite good. Hiring a ghostwriter solves that problem.

2) You save time. Hiring a ghostwriter to create your web content provides you with the time you need to focus on the most important aspects of your job. Also, you can expect a quick turn-around since the writer will focus only in this task.
3) Your book is written in your voice. One benefit of hiring a ghostwriter is that he or she will know how to adapt the writing to your voice. The writer will spend a lot of time with you preparing to write, and during this time he will get a feel for your voice, temperament, and style.

At Wagner, we have professional copywriters and content creators with the ability to write in the tone of voice that better suits you. We have the talent to put your message into the right words, no matter what is your area of expertise, with the help of a well done research and a carefully selected SEO strategy.